Why Won’t Helvetica Go Away?

I sincerely believe that people (even designers) who say Helvetica is legible are simply confused. It’s pervasive, certainly. We see it everywhere — that’s why we think we can read Helvetica — but it is not nearly as legible as, say, Frutiger or Syntax, for the reasons I have stated above. Syntax is not merely a legible typeface: Syntax is beautiful, it’s sublime, it sings. Well, you argue, Helvetica is neutral. Yes, Helvetica is neutral, but it also symbolizes blandness and conformity and… well, sorry Swiss people, boredom.